UL International Crown

A memorable brand experiences for current clients and potential customers or UL by driving brand awareness, thought leadership and favorability under the umbrella of their Trust Campaign. “The world around us” concept focuses on the world around us, both seen and unseen. Through various immersive installations constructed from sustainable corrugated materials, UL demonstrates their role in the safety and security of everyday life – and how they are helping to build a more trustworthy world.

Real-world spacesThree-dimensional vignettes representative of rooms in the home. Each vignette highlights areas where UL is involved in the world around us — such as IoT cybersecurity, GREENGUARD, sustainable buildings, construction materials or fi… — **Real-world spaces**
Three-dimensional vignettes representative of rooms in the home. Each vignette highlights areas where UL is involved in the world around us — such as IoT cybersecurity, GREENGUARD, sustainable buildings, construction materials or fire safety.

Enamel pinsMultiple different enamel pins that represent UL’s work in safety, security and sustainability are attached to the wall within the display. Each pin is representative of products in that vignette or contain a campaign message. Pins are di… — **Enamel pins**
Multiple different enamel pins that represent UL’s work in safety, security and sustainability are attached to the wall within the display. Each pin is representative of products in that vignette or contain a campaign message. Pins are dispersed on displays around course and create a scavenger hunt to collect them all or changed out daily to keep attendees engaged. Tournament-goers are asked to post a selfie wearing their pins and answer the question, "What is trust to you?" A Pin Patrol and video crew out on course will look for people wearing their pins and awards them prizes. Footage and live social media feed are shared to existing tournament displays.